According to APP Corporation estimates, there has been a cumulative investment of approximately US $4 billion in the electronic media industry in Pakistan. And going by official estimates, electronic media sector has generated direct employment for more than 250,000 people of diversified skills and qualifications. Needless to say, the electronic media landscape has come a long way since 1964 when Pakistan’s State Television was launched; the deregulation of the electronic media in 2000 led to private TV channels and FM radio stations that broke the monopoly of official channels. PEMRA also conducted bidding in 2016-17 for award of 52 FM radio licenses across 50 cities in Pakistan. The Mizab Group ventured into the media industry through university radio and TV broadcasting, thus ensuring a foothold in this fast growing sector.
The role of UMT Radio 98.2 is to build relationships in a changing world by promoting cultural, social and political awareness in youth, using enter-educate strategy through UMT Radio. The primary aim of UMT FM Radio 98.2 is to disseminate useful information to the target audience. UMT Radio plays active role in enhancing UMT brand image and engages more listeners to expand its penetration. It also engages the university students to become involved in the campus radio and share their experiences.Go to Website
The first web channel of Pakistan, UMT TV, was launched in 2016 in order to promote an alternative media culture that could give voice to the academia of Pakistan and respond to the challenges of the digital world. UMT TV serves as a laboratory for our students to get training in various aspects of media. Many talk shows, debates and other programs projecting a positive image of Pakistan are regularly broadcast from UMT TV.Go to Website
Our clients range from some of the world's leading multinational companies to new and growing enterprises,